MEADVILLE, Pa., — Aug. 8, 2008 — Words of reassurance from Allegheny College Vice President for Enrollment and Communications Scott Friedhoff to families who are stressed by the college search process are featured as the top education story this week in US News & World Report.

In Friedhoff's article, which will be on newsstands Aug. 11, college-bound students and their parents are encouraged to let go of anxieties over the competitive nature of college admissions by appreciating the full breadth of their own achievements and eliminating their preconceptions about the perfect college.
“Too many families base their understanding of the competitiveness of the college admissions process on the few stories that the media publish, even though those stories typically feature only those ultraselective schools that represent just 1 or 2 percent of undergraduate enrollment,” Friedhoff tells readers. “I hope, in this season of college tours, that families will explore broadly the many first-rate colleges to be found across the country.”
Friedhoff's core contention is that the best college for each student is the college that is the best match for that student's particular abilities. Allegheny College, for example, has become best known nationally for attracting students with unusual combinations of interests, skills and talents.
Friedhoff has 30 years of experience in higher education, 21 in enrollment management at private colleges, and a national reputation for using multidisciplinary, research-based techniques to increase institutional visibility, selectivity and retention. He is nationally known in the field of college admissions and education finance and is a regular resource for the New York Times, Chronicle of Higher Education and USA Today, among others. He serves on a variety of advisory boards including US News, FastWeb and Cappex.
Friedhoff's article can also be found on line, at www.usnews.com.